Why proofs are important
The proofs we produce are exact copies of your job, prepared from the exact file that will be used to print your job.
Proofs are the starting point of every job. We will send you a proof for your approval before we print your job.
The proof allows you to check your job for any errors in the images and text. When we send you a proof, we refer you to a page on our web site that contains a detailed checklist of possible sources of errors, compiled from long experience. You sign off your proof on the same page, and we are automatically advised.
The proof is the first thing for which you pay ($50), and we make no other charge until you approve your proof.
If you do not approve of the proof for any reason (e.g. you decided to change the size of the brochure, there is a spelling mistake, the cover is the wrong shade of navy blue, the company logo is too small, etc.), then you may
- advise us of any corrections or alterations BEFORE your job is printed (for a small charge) — you will then receive a second proof to check and approve, or
- submit a new file. You will then receive a second proof to check and approve, or
- cancel the job and not be required to pay any more.
We do NOT print jobs if we believe there is a mistake
We will do a final check just before printing your job. If we see an error (even if you have approved your proof), then we will not print the job – we will contact you immediately for guidance.
We would never print a job where a proof has been signed off and where we spotted what we believe may be a mistake for the purpose of perhaps being paid a second time for a second run.
More about proofs
You can choose to have a PDF proof emailed to you, or you can have a hard copy sent to your door. PDF proofs will get to you faster, usually within 24 hours of submitting your job. They are cheaper because we don’t have to mail them, but they are not as reliable as a hard copy proof.
It is much easier and more accurate to check printed copy that copy on screen, so you can and should print out your PDF proof rather than check it on the screen. However your colour printer and our press may and probably will print colours differently, so you can’t depend on your colour print of our PDF proof as a 100% accurate representation of the colours that will result when we print your job.
Hard copy proofs are exact copies of your final print job, almost always printed on the same paper as your job will be printed on and usually but not always trimmed and folded the way your job will be trimmed and folded. For example, if you want to print 500 copies of 48 page saddle stitched booklet, then the hard copy proof will be a 48 page saddle stitched booklet. Whilst proofs may be trimmed, folded and collated, they will not be bound. We do not bind proofs of books that are to be perfect bound or case bound. Proofs are not coated.