Thursday, February 19, 2015<\/p>\n
Press release from the issuing company<\/em><\/p>\n A Cultural Icon, Photoshop Shapes the Way We View the World<\/em><\/p>\n SAN JOSE, Calif. – Adobe Photoshop, the imaging software that continues to redefine creativity in the digital age, turns 25 today. Photoshop touches virtually all the inspirational imagery that surrounds us: the high-impact logo on your morning cup of coffee; the new app you download on your iPhone; the sleek design of your running shoes; the Hollywood blockbuster that you\u2019ll see tonight. Photoshop continues to blaze a trail, with amazing new features added in every release and new mobile apps that extend the power of Photoshop to iPhone, iPad and Android devices.<\/p>\n \u201cFor 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,\u201d said Shantanu Narayen, Adobe president and chief executive officer. \u201cFrom desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.\u201d<\/p>\n Photoshop is one of the most recognized software brands in the world with tens of millions of users, and is the go-to application for digital image manipulation across all media: from print, to film, to the Web. Photoshop features \u2014 such as Layers, The Healing Brush, Content Aware Fill and Camera Raw \u2014 have empowered creatives to produce their best work. Photoshop technology is also at the heart of Adobe Lightroom, essential software for both professional and amateur photographers. And to meet the needs of today’s visual artists, Photoshop and Lightroom mobile apps enable creatives to work on image files seamlessly across desktop computers, tablets and smartphones.<\/p>\n Photoshop\u2019s success helped Adobe deliver the creative industry\u2019s most comprehensive set of tools. No other company serves the creative industry with such a wide range of products and services. In addition to Photoshop, applications like Adobe Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver and others have pushed creativity forward, no matter what the media. And today Adobe Creative Cloud services, such as Behance and Creative Talent Search, are helping a new generation of creatives find a global audience and market for their work.<\/p>\n The secret of Photoshop\u2019s massive popularity has been its constantly evolving capabilities and an incredible pipeline of deep image science.\u00a0This pipeline of innovation is now getting to customers faster than ever before, with Photoshop and Lightroom desktop and mobile apps constantly updated, as part of Adobe Creative Cloud.<\/p>\n To celebrate this Photoshop milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to\u00a0Behance\u00a0and use the tag \u201cPs25Under25.\u201d In the coming months, those selected will take over the\u00a0Photoshop Instagram handle\u00a0(@Photoshop) for two weeks and present their work for the world to see. Fredy Santiago, a 24-year old Mexican-American artist and illustrator based in Ventura, California will be the first to display his incredible images, beginning today.<\/p>\n The company is also launching an advertising campaign, \u201cDream On,” for The Academy Awards \u2014 as\u00a0a tribute to 25 years of amazing art created in Photoshop. The TV commercial includes incredible work from Photoshop artists and iconic images from major motion pictures that used Photoshop in the making, including\u00a0Avatar, Gone Girl,\u00a0How to Train Your Dragon 2 and Shrek. The spot can be seen\u00a0here<\/a>.<\/p>\n How It All Began \u201cAdobe thought we\u2019d sell about 500 copies of Photoshop a month,\u201d said Thomas Knoll, Adobe Fellow and Photoshop co-creator. \u201cNot in my wildest dreams did we think creatives would embrace the product in the numbers and ways they have. It\u2019s inspiring to see the beautiful images our customers create, the careers Photoshop has launched and the new uses people all over the world find for Photoshop every day.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Adobe Photoshop Turns Twenty-Five Thursday, February 19, 2015 Press release from the issuing company A Cultural Icon, Photoshop Shapes the Way We View the World SAN JOSE, Calif. – Adobe Photoshop, the imaging software that continues to redefine creativity in the digital age, turns 25 today. Photoshop touches virtually all the inspirational imagery that surrounds […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,43],"tags":[],"class_list":["post-2517","post","type-post","status-publish","format-standard","hentry","category-blog","category-news","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts\/2517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/comments?post=2517"}],"version-history":[{"count":2,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts\/2517\/revisions"}],"predecessor-version":[{"id":2519,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts\/2517\/revisions\/2519"}],"wp:attachment":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/media?parent=2517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/categories?post=2517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/tags?post=2517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>In 1987, Thomas Knoll developed a pixel imaging program called Display. It was a simple program to showcase grayscale images on a black-and-white monitor. However, after collaborating with his brother, John Knoll, the two began adding features that made it possible to process digital image files. The program eventually caught the attention of industry influencers, and in 1989, Adobe made the decision to license the software, naming it Photoshop and shipping the first version in 1990.<\/p>\n