In a move that appears to be a swing away from the online and back to the increasingly unpopular print medium, the\u00a0Telstra-owned Trading Post online has partnered with Fairfax\u00a0Media to allow classified advertisements to appear under\u00a0both banners.<\/p>\n
Under the agreement, general classified advertising packages for Fairfax customers will now include an online presence on\u00a0Trading Post online, and the classifieds sections of the media\u00a0group\u2019s 180 regional and metropolitan publications will\u00a0receive the Trading Post banner head.<\/p>\n
The new partnership will see the online classified publisher feature ads from Fairfax on its site, but its online listings will\u00a0not necessarily appear in print. The Trading Post presence will merely\u00a0be offered to advertisers as an additional online\u00a0option.<\/p>\n
However, CEO of marketplaces at Fairfax Media, Nic Cola, says that the company is ultimately working towards featuring\u00a0Trading Post online-generated ads in its publications. These\u00a0classifieds would be geographically targeted according to\u00a0region.<\/p>\n
The agreement builds upon a classified advertising deal struck between Fairfax and APN News & Media last year that saw\u00a0the latter feature Fairfax\u2019s online classified advertisement brands\u00a0Domain, Drive and MyCareer in over 90 APN regional\u00a0Queensland publications.<\/p>\n
The Trading Post has been out of the print market since October 2009 after experiencing diminishing advertising revenue,\u00a0but the agreement with Fairfax will see it return to the medium it first\u00a0entered four decades ago.<\/p>\n
Cola says that the partnership with the iconic Trading Post brand will allow Fairfax Media\u2019s customers utilize the online\u00a0channel and have a much greater opportunity to sell their products.<\/p>\n
\u201cThe deal is designed to add value to our large client base,\u201d says Cola. \u201cOur classified advertisers were asking for a simple\u00a0online presence. A lot of our clients are after multi-platform solution,\u00a0customers a more sophisticated now and ask for\u00a0more than one medium.<\/p>\n
\u201cWe have over 40,000 listing and we think it will help with our customer retention and attraction. It allows us to get our\u00a0clients\u2019 ads over a much larger audience.\u201d<\/p>\n
The Trading Post banner will be first incorporated into Fairfax\u2019s regional publications and will be followed, over the coming\u00a0months, by its metropolitan mastheads.<\/p>\n
Michael Paddeb, Telstra\u2019s head of advertising network, says \u201cthe partnership between Fairfax and tradingpost.com.au\u00a0ensures classified advertisers will have the best of both worlds, with\u00a0publications that engage with local communities\u00a0combined with the extensive reach of Australia\u2019s leading classified website.\u201d<\/p>\n
Article courtesy of Print 21 Online<\/p>\n","protected":false},"excerpt":{"rendered":"
In a move that appears to be a swing away from the online and back to the increasingly unpopular print medium, the\u00a0Telstra-owned Trading Post online has partnered with Fairfax\u00a0Media to allow classified advertisements to appear under\u00a0both banners. Under the agreement, general classified advertising packages for Fairfax customers will now include an online presence on\u00a0Trading Post […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,43],"tags":[],"class_list":["post-1485","post","type-post","status-publish","format-standard","hentry","category-blog","category-news","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts\/1485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/comments?post=1485"}],"version-history":[{"count":8,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts\/1485\/revisions"}],"predecessor-version":[{"id":3412,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/posts\/1485\/revisions\/3412"}],"wp:attachment":[{"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/media?parent=1485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/categories?post=1485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kainosprint.com.au\/kpblog\/wp-json\/wp\/v2\/tags?post=1485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}