Don’t write off print media just yet

The following quotation comes from an article that appeared today (Tuesday March 13th 2012) in the excellent print newsletter, ProPrint. It serves as an encouragement to those of us involved in print, and a warning to those who think print is dead thanks to iPhones, iPads, blogging, FaceBook, Twitter etc.

“Every new channel is meant to kill its predecessor but this rarely occurs.

“Digital evangelists are spruiking everywhere that print is dead. With each new media development, “experts” have proclaimed the demise of another. Radio was going to kill off print. TV was not only going to render print impotent and replace radio and cinemas. Movies were to be the end of theatre. But history is a fantastic teacher. Despite all the predictions, the majority of mediums still exist and have continued to evolve. So why is it that this time round, an industry that stems back centuries appears resigned to its demise?

“It’s fair to say that the past few years have been a torrid time for the printing industry. Recent results being posted by printers are consistently below forecast, volumes are down and the growth in digital alternatives continues to escalate. Are we witnessing the demise of print as a viable marketing and communication medium?”

Here is the link so you can read the rest of the article: http://www.proprint.com.au/Feature/292089,don8217t-write-off-print-media-just-yet.aspx?eid=16&edate=20120313&utm_source=20120313&utm_medium=newsletter&utm_campaign=daily_newsletter&nl=daily

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