Last week, the ABC ran a very interesting article entitled “Australian publishers say the book is not dead, it is being redefined by new technology”. Here are a few snippets from the article.
“Australians have always been in the top three book consumers, along with New Zealand and the Netherlands,” says Shona Martyn, publishing director of HarperCollins in Australia and New Zealand.“Really what we’re seeing is that, in terms of total numbers of books sold or downloaded, the number is actually up.”
“It’s just that . . .where they’re buying them from has changed.”
That change has involved redefining the very word ‘book’. In many cases, the pages of paper have been replaced by the screen of an electronic device.
It doesn’t look or smell or even feel like a book in the classic form, nevertheless it now qualifies as one.
“You know, people talked about the death of the book, but you’re still seeing a very vibrant market,” Ms Martyn said.
“It’s part of our cultural life, it’s part of what people enjoy.”
“Our challenge really is just to find different ways of connecting the author’s work, creativity and research with the people who want to read it.”
We are finding that authors whose self publishing endeavours start by producing an eBook, will graduate to printing a hard copy version of the book. Just a day or so ago, we had one author who originally produced an eBook, approach us for a quote to print 500 perfect bound copies of his book.